Any advertising done outdoors that publicizes a business’s products and services is known as outdoor advertising  Outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of one’s own building. Outdoor advertising can work wonders for promoting products in specific areas.  Billboards, bus benches, and transit advertising can be really effective for the small-business owners.

An outdoor sign is often the first thing a prospective customer sees. A sign should be sufficiently bright and distinct to attract attention (but it should not be overdone).  It should have enough information to let prospective customers know what they can buy from there.

Generally, outdoor advertising consists of simple two-color artwork with the company’s name, brief description about the product or service, address and phone number. Rates and terms vary depending on the location.

Transit advertising on buses and taxicabs carries the message across localities, to different groups of people, usually commuters. The ad is highly visible, making it very effective.